We offer five services, and almost no construction firm needs all of them at once. The right starting point comes from two questions: who signs your contracts, and how many months of work you have booked. A commercial GC with eight months of backlog needs a very different first step from a custom home builder whose calendar empties next spring.
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Construction websites and project portfolios
A site that proves capacity to an owner's rep and earns trust from a homeowner, built on real project pages.
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SEO for builders and contractors
Get found for the project types and towns you want, not just your company name.
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Google and Meta ads for homeowner projects
Paid campaigns that bring custom-home and renovation enquiries with a real budget behind them.
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B2B pipeline and bid-list marketing
Stay on the invitation lists of owners, developers and procurement teams before the tender drops.
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Reviews, references and referral marketing
Turn finished projects into reviews, owner references and repeat invitations.
How to choose: a quick decision guide
Start from your buyer, then check your backlog.
| Your situation | Start with | Then add |
|---|---|---|
| Mostly private commercial or institutional work | B2B pipeline, website | References |
| Mostly public tenders | Website (capability pages), B2B pipeline | SEO for project types |
| Custom homes or major renovations | Website, homeowner ads | SEO, reviews |
| Design-build or renovation firm in one city | SEO, reviews | Homeowner ads in slow months |
| Developer selling homes or units | Website, homeowner ads | References for future land partners |
If your backlog is under six months, choose the service that produces opportunities soonest: ads for homeowner work, direct B2B outreach for commercial. If you have more than a year booked, invest in slower assets such as SEO and project pages that will matter when the market turns.
Construction websites and project portfolios
A builder's website is read by owners' reps checking you out after a referral, by procurement staff verifying a prequalification, and by homeowners comparing three builders on a Sunday night. Construction websites and project portfolios are built around real project pages: scope, size, schedule, delivery method and photos. They are usually the first piece of work, because every other service sends people there.
SEO for builders and contractors
Most construction firms rank for their own company name and little else. SEO for builders and contractors targets the searches that precede a project: "custom home builder [town]", "commercial tenant improvement contractor", "laneway house builder". It is slow to start and keeps working once built, which makes it a good use of a strong-backlog year.
Google and Meta ads for homeowner projects
Ads can bring enquiries within weeks, but construction ads waste money quickly when they attract people with no lot, no financing or a $40,000 budget for a $400,000 project. Google and Meta ads for homeowner projects use budget filters, project-type targeting and call tracking so you pay for conversations worth having.
B2B pipeline and bid-list marketing
On private work, the shortlist is often drawn up before anyone issues a document. B2B pipeline and bid-list marketing keeps your firm visible to the owners, developers, architects, cost consultants and procurement teams who build those lists, using capability statements, LinkedIn, targeted outreach that respects Canada's anti-spam law, and a routine for monitoring public tender portals.
Reviews, references and referral marketing
A finished project is your strongest sales asset, and most firms let it go quiet. Reviews, references and referral marketing turns completions into Google reviews from homeowners, reference letters and case pages from owners, and planned check-ins with past clients who build again.
What we need from you to start
Whichever service comes first, the same inputs make it work. Gather these before your first call and we can usually give a useful view in one conversation:
- a list of projects from the last three to five years, with type, size, value range and region
- last year's bids submitted and won, split by private and public work if you can
- your average gross margin and the project types that pay best
- photos you own the rights to, and any owner restrictions on publicity
What every service has in common
- One measurement system. Calls, texts, emails and enquiries are tracked by source, then followed through to site visit, bid or proposal, and signed contract.
- Your accounts. Your domain, website, ad accounts and analytics stay in your name.
- Monthly reporting in plain language: what happened, what it cost, what changes next.
- No construction work. We are not a contractor. We market and advise construction firms, and never bid, build or supply.
Pricing for each mix is on the pricing page, and the FAQ covers contracts and timelines.
Frequently asked questions
Do we need all five services?
Rarely. Most construction firms start with one or two, usually the website plus either the B2B pipeline or homeowner ads. We add the others only when the first ones are working and measured.
We get most work from repeat clients. Is marketing still worth it?
Often yes, but the job is different. Repeat-heavy firms usually need help protecting those relationships and replacing the ones that retire or move, rather than chasing strangers. The B2B pipeline and references services fit that best.
Can you write our tender submissions?
No. Pricing, methodology and technical responses belong to your estimators and project managers. We prepare the marketing material that supports a bid, such as company profiles, project sheets and capability statements, and we keep it current.
Do you manage social media for builders?
Where it earns its keep. For homeowner work, Instagram and Facebook progress posts can matter a lot. For commercial firms, LinkedIn usually matters more. We fold this into the relevant service rather than selling posting by the month.